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The designer's inspiration behind the spring '21 collection

As we all begin to step out into the world and enjoy shared experiences once again, my vision for Spring was to design our Spring collection so it would spark a unique sense of enthusiasm for our customers. Spring is the perfect season to break the cycle of dependence on leggings and sweatpants and the Rubyyaya Spring 21 collection certainly offers plenty of alternatives. Our eclectic range of original prints were globally inspired and our mantra was striking yet timeless that could be offered in a number of new and trusted silhouettes. It was only fitting we include a few fun, printed pieces in tiered maxi skirts, bomber jackets and versatile maxi dresses that will hopefully help celebrate possibilities of a post pandemic life. At Rubyyaya we love casual elegance and our sequin enhanced t-shirts worn with our maxi skirts or linen palazzo Pula pant under our gold lurex embroidered jackets is the thinking shopper’s alternative to athleisure wear. While there is nothing more invigorating than trying out a new silhouette or print, there’s also a case to be made for trusting wardrobe essentials such as our Norma jeans but elevate your look this Spring by wearing our Maxi dresses belted and half open over the jean.


We are also mindful of our Rubyyaya family in India when designing our collections. For the craftsmen in India who cut, stitch and embroider each garment, Rubyyaya provides a hopeful, dignified livelihood and a way to share the beautiful traditions of Indian culture. We respect our team in India and pay fair wages and adhere to accredited factory standards that make a meaningful difference to our Indian community’s lives. Incorporating hand embroidery, block printing, sequin detail and bold saturated colours into our Spring range we believe brings to fruition a vibrant and happy Spring wardrobe and who doesn’t need some joy right now?